融合设计理念下传统色彩艺术在视觉传达中的实践研究

Practical Research on the Application of Traditional Color Art in Visual Communication Under Integrated Design

在全球化和多元文化交流的背景下,融合设计已成为视觉传达的新趋势。色彩,作为视觉传达设计中的关键元素,其运用与创新不仅关乎艺术表现力的增强,更涉及整体氛围的营造和设计主题信息的传达。因此,本文从融合设计的概念与特点出发,详细解析其在视觉传达中的应用。随后,回顾了中国传统色彩艺术的历史发展和审美价值,揭示了其在文化、宗教和社会层面的深层象征意义。据此,文章总结提出了在融合设计下,视觉传达设计有效运用传统色彩艺术的实践策略,以推动传统色彩艺术的传承与创新,并为视觉传达设计的多元化发展贡献绵薄之力。

In the era of globalization and cultural diversity,fusion design has become a new trend in visual communication.As a key element,color's application and innovation in visual communication design enhance artistic expression and contribute to the overall atmosphere and thematic messaging.This paper begins with the concept and characteristics of fusion design,thoroughly analyzing its role in visual communication.It then reviews the historical evolution and aesthetic value of traditional Chinese color art,uncovering its deep symbolic meanings in cultural,religious,and social contexts.Consequently,the article proposes practical strategies for effectively integrating traditional color art into visual communication design under the fusion design concept.This aims to promote the heritage and innovation of traditional color art and contribute to the diverse development of visual communication design.