论网络亚文化语境中鲁迅形象的建构——以B站账号“云社_”为例

Constructing the Image of Lu Xun in the Context of Internet Subculture: A Case Study of the Bilibili Account "Yunshe_"

“鲁迅形象”“他塑”的经典化依从知识分子的批判经典化和大众的“群选经典化”两条路径,在“四体演进”中呈现出“隐喻鲁迅”“转喻鲁迅”“提喻鲁迅”“反讽鲁迅”的形态演绎。虽然四种形态分别与“启蒙鲁迅”“政治鲁迅”“人间鲁迅”“网红鲁迅”相呼应,但在最后一个阶段中,从关联与方向上“反讽鲁迅”脱离出“网红鲁迅”,对其“否定之否定”,自成其身。在“后期现代社会”中,伴随“媒介融合”,“反讽鲁迅”先“符号化”,再于其元语言机制中形成,且趋向严肃性、批判性、正向性,内蕴政治意涵。以“云社_”的视频文本“场”为代表的亚文化语境,是这一形象产生的“舞台”。语境中,符号发布者、接受者在“实践世界”与“思维世界”间的互越,生成“反讽鲁迅”在亚文化领域的“意义世界”。

In the postmodern society under the influence of"media convergence","Ironic Lu Xun"within its meta linguistic mechanism,is first symbolized and then formed,with the tendency of seriousness,criticality,commendation and political implications.The sub-cultural context represented by the video texts of"Yunshe_",serving as the stage for the creation of this image.Within this context,the interaction between symbol senders and receivers in the"practical world"and world of thought generates an world of meaning for"Ironic Lu Xun"within the realm of subculture.