以共情牵引“四全媒体”传播全链条——论移动直播时代的媒体张力

Empathetic Guidance Strategy: A Study on the Construction of the "Four All" Media Communication Chain

当前网络直播技术迅猛发展,传统媒体进入网络新闻直播领域的过程中遇到诸多壁垒。本文以陕西都市快报优秀新闻直播作品《12岁少年走失单亲爸爸全城寻子》为例,从全程深耕细作、全息立体呈现、全员深度参与和全效精准传播四个方面分析新闻直播作品如何践行“四全媒体”,对融媒体时代传统媒体如何做好网络新闻直播展开思考。

Based on the analysis of the report on Shaanxi Urban Express news live streaming"12-Year-Old Boy lost,Single Father Searching for Son All Over the City",the article proposes suggestions for online news live streaming of traditional media to practice"Four All"Media in the era of media convergence from the following four aspects:deep and meticulous cultivation throughout the whole process,holographic three-dimensional presentation,full-depth participation of all staff members,comprehensive and accurate dissemination of news content.