公立医院开展医学科普的必要性和运营思路探索

Exploration of necessity and operating ideas of carrying out medical science popularization in public hospitals

目的公立医院作为医疗卫生行业系统的主力军,应充分承担医学科普工作的职责,本文拟探索公立医院开展医学科普的必要性,为公立医院开展医学科普工作提供科学、合理的运营策略。方法通过查阅国家政策文件和近些年相关领域文献,结合当前新媒体日益发展和新一轮医改大潮兴起的背景,探索分析公立医院开展医学科普工作的必要性,并提出相应的运营建议。结果公立医院开展医学科普工作将进一步全面推进健康中国战略实施,满足人民群众健康需求,有助于构建和谐医患关系、打造医院金字招牌,同时是识别“伪科普”的重要一环。公立医院可通过聚焦时事热点、完善人才培养、开展精准科普、善用媒体、完善激励措施、创新科普形式等措施助推医学科普工作的开展。结论公立医院开展医学科普势在必行,在政策助推下应进一步完善团队建设,创造生动科普,打造健康科普品牌,多措并举,从而提高公立医院开展医学科普的能力。

Objective As the main force of the medical and health industry system,public hospitals should fully undertake the responsibilities of medical science popularization.This article aimed to explore the necessity of carrying out medical science popularization in public hospitals,and provide scientific and reasonable operational strategies for public hospitals to carry out medical science popularization work.Methods By consulting national policy documents and relevant field literature over the years,combined with the background of the current increasing development of new media and the rise of a new wave of medical reform,to discover and analyze the necessity of the public hospitals carrying out medical science popularization work,and propose corresponding operational suggestions.Results The implementation of medical science popularization in public hospitals would further comprehensively promote the implementation of the healthy China strategy,meet the health needs of the people,help build a harmonious doctor-patient relationship,build a hospital's golden brand,and at the same time which was an important means to identify"pseudo popular science".Public hospitals could promote the development of medical science popularization by focusing on hot topics of current affairs,improving personnel training,carrying out accurate science popularization,making good use of the media,improving incentive measures and innovating popularization methods,etc.Conclusion It was imperative for public hospitals to carry out medical science popularization.Under the premise of policy support,we must pay attention to improving team building,creating vivid science popularization,build a healthy medical science popularization brand,and take multiple measures to improve the ability of public hospitals to carry out medical science popularization.