图书馆用户画像服务失灵风险及其规避

Risk of the Failure of Library User Profiling Service and Its Avoidance

用户画像服务失灵用来描述用户画像服务供给理想和现实之间的差距,指受用户画像服务自身固有局限和外在不利因素的制约,服务偏离了预想或计划,未能有效完成服务任务并达成既定目标,进而失去用户信任的局面。无法提供精准个性化服务与偏离图书馆核心价值理念是图书馆用户画像服务失灵的主要原因。为规避服务失灵风险,图书馆在追求技术效率的同时,必须具备和履行更高道德水准的价值理念。为此,图书馆要为用户赋权赋能,改进优化算法,构建资源服务画像,打破信息茧房,实现普遍均等服务,依法建立合规完备的个人信息保护体系。

The failure of user profling service is the gap between the ideal and the reality of user profling service supply.Restricted by own inherent limitations and external adverse factors,user profiling service deviates from expectations,fails to effectively complete the task and achieve the goals,thus loses users'trust.The failure to provide accurate and personalized services and the deviation from the core values of the library frequently result in the failure of user profling services.In order to avoid the risk of service failure,the library must have and fulll more higher moral value while pursuing technical efficiency.To this end,library should empower users,improve optimization algorithms,build resource service profling,break the information cocoon room,ensure universal and equal service,and establish the personal information protection system.