专业杂志栏目建设与创新初探——以《上海质量》为例

The Construction and Innovation of Professional Magazine Columns-Taking Shanghai Quality as an Example

在纸媒竞争越来越激烈的当下,如何立足栏目内容,在体现自身特色、展示独特优势的同时,在竞争中占据一席之地,是《上海质量》杂志一直在深入思考且着力解决的核心问题。由此,杂志坚持彰显前瞻性、实用性和指导性,发挥支撑和辅助功能,完善形式设计三大原则,不断寻求发展空间,取得了明显效果,未来可进一步全方位、多角度做好栏目建设及创新,进一步提升杂志影响力和社会效益。

The competition of paper media is becoming more and more fierce.In this situation,Shanghai Quality has been in-depth thinking about the core problem that how to reflect characteristics,show unique advantages,and occupy a place in the competition,based on the column of the magazine.Therefore,Shanghai Quality adheres to the three principles of s highlighting foresight,practicality and guidance,playing supportive and auxiliary functions,improving the form design,and constantly seeking development space,and has achieved obvious results.In the future,it can further do a comprehensive and multi-angle column construction and innovation,and further enhance the magazine’s influence and social benefits.