公众气象融媒体服务的创新与实践

Innovation and Practice of Public Meteorological Integrated Media Services

新时代公众气象服务方式分为传统媒体和新媒体,随着时代的变迁,传统媒体观看量逐渐变小,而新媒体观看量呈现出爆发性增长,各自所起的作用有很大变化。目前的主要矛盾是公众对气象服务日益增长的精细化服务需求和气象部门供给能力发展不完全不充分之间的矛盾。因此,详细分析高影响天气下公众气象服务的需求,进而提出的建议有:1)智能化生产服务产品强化技术支撑,自主设计品牌IP和产品规避知识产权风险;2)融合媒体矩阵提高整体收视率,形成气象信息传递为主业、多热点并存共通的融合发展业态;3)扩展横向部门合作激发交叉学科优势,更加贴近公众日常生活,丰富短视频节目的层次感,拓宽受众面和收视率;4)推动制度改革完善人员培养体系,建立人员内外交流与岗位轮转机制等,最终实现公众气象服务普惠更广泛的市民,大幅度提升服务满意度。

In the new era,public meteorological services can be divided into traditional media and new media.With the changes of the times,the viewing volume of traditional media has gradually decreased,while the viewing volume of new media has shown explosive growth.Their respective roles have undergone significant changes.The main contradiction at present is the growing demand for refined meteorological services from the public and the incomplete and insufficient development of the supply capacity of meteorological departments.Therefore,a detailed analysis of the demand for public meteorological services under high impact weather conditions is proposed,and suggestions include:1)strengthening technical support for intelligent production service products,independently designing brand IPs and products to avoid intellectual property risks;2)Integrating media matrix to improve overall viewership,forming an integrated development format with meteorological information transmission as the main business and multiple hot topics coexisting and sharing;3)Expanding horizontal departmental cooperation to stimulate interdisciplinary advantages,making meteorological information more closely related to public daily life,enriching the sense of hierarchy of short video programs to expanding the audience and ratings;4)Promoting institutional reform and improving the personnel training system,establish a mechanism for internal and external communication and job rotation among personnel.Ultimately,the goal is to achieve a wider range of public meteorological services for citizens and significantly improve service satisfaction.