新媒体视域下新时代老区精神网络传播策略研究——以来安半塔镇为例

A Study on the Network Communication Strategy of Spirit in the New Era Old Area from the Perspective of New Media-Taking Lai’an Banta Town as an Example

安徽省来安县半塔镇作为皖东革命老区,老一辈无产阶级革命家刘少奇、罗炳辉、张云逸等曾战斗和生活过的地方,蕴藏着丰富的老区精神资源。随着新媒体快速发展,传承红色文化,讲好红色故事,是许多革命老区精神发扬面临的重大机遇与挑战。因此借助新媒体等多种传播渠道激活创新半塔老区精神,焕发老区精神网络传播活力的重要性不言而喻。本文从新媒体视角出发,研究半塔老区精神网络传播现状,提出可以从运用新媒体技术,打造沉浸式老区精神新体验;挖掘半塔特色产品,丰富老区精神受众群体。多维度、立体化地推动半塔老区精神的网络传播。

Banta Town in Lai’an County,Anhui Province,as a revolutionary old area in eastern Anhui,is a place where the older generation of proletarian revolutionaries such as Liu Shaoqi,Luo Binghui,and Zhang Yunyi have fought and lived,and it contains rich spiritual resources of the old area.With the rapid development of new media,inheriting red culture and telling good red stories are significant opportunities and challenges for many revolutionary old areas to carry forward their spirit.Therefore,the importance of using various communication channels such as new media to activate the innovative spirit of the old half tower area and revitalize the vitality of network communication in the old area spirit is self-evident.In this paper,from the perspective of new media,we study the current situation of network communication of the spirit of the old half-tower area,and propose that we can use new media technology to create a new experience of the immersive spirit of the old area;excavate the characteristics of the old half-tower products,and enrich the old spirit of the old area of the audience groups.Multi-dimensional and three-dimensional to promote the network communication of the spirit of the old half-tower.