红色少儿有声读物创作现状与传播策略

The Current Situation and Communication Strategies of Red Children’s Audiobooks

探索数字时代少儿群体喜闻乐见的阅读方式,主动接受红色文化润泽的新形式,是当代媒体讲好红色故事,传承红色精神的新课题。本文以少儿有声读物为研究对象,分析数字时代红色少儿有声读物的发展背景和创作现状,并提出相应的传播策略,助力红色少儿有声读物未来发展。

Exploring the reading methods favored by children in the digital age and actively accepting the new forms of red culture are a new topic for contemporary media to tell good red stories and inherit the red spirit.This paper takes children’s audiobooks as the research object,analyzes the development background and creation status of red children’s audiobooks in the digital era,and puts forward corresponding communication strategies to help the future development of red children’s audiobooks.