有关弹窗广告失范现象的分析与研究——论法律与技术耦合规制路径的可行性

Analysis and Research on the Misbehaviour of Pop-Up Advertisements-An Inquiry into the Feasibility of Coupled Legal and Technological Regulatory Paths

互联网时代的到来,弹窗广告一度泛滥,如同“牛皮藓”关不掉、赶不走、躲不了,给用户的正常网络生活造成了骚扰与隐患。针对这种现象,我们采取了线上调研、问卷调查与深度访谈等研究方法对其进行了深度研究与分析,发现国内并非没有相应法规,但效果不佳;规制也并非不能通过技术得到解决,而是受到背后巨大利益网与复杂主体的阻碍。基于这一痛点,我们提出将技术与法律耦合,双管齐下整治违规无效弹窗广告对人们生活的无度侵入。

With the advent of the Internet era,pop-up advertisements were once widespread,just like the“moss”that could not be shut down,driven away or avoided,causing harassment and hidden danger to the normal network life of users.In response to this phenomenon,we adopted online research,questionnaire surveys and in-depth interviews and other research methods to carry out in-depth research and analysis,and found that there was not a lack of domestic legislation,but the effect is not good,the regulation is not unable to be resolved through technology,but by the huge interests behind the network and the complexity of the subject of the obstacles.Based on this pain point,we propose to couple technology and law,and take a two-pronged approach to rectify the excessive intrusion of illegal and invalid pop-up ads into people’s lives.