内容算法推荐服务提供者的版权注意义务探究

Research on Copyright Care Duty of Content Algorithm Recommendation Service Providers

数字经济时代,算法推荐是一种基于个性化算法和大数据分析的技术,旨在为用户提供个性化、精准的推荐内容。通过分析用户的兴趣、行为和偏好,算法能够自动筛选和推荐符合用户兴趣的信息、产品或服务。算法推荐服务提供者通过对用户提供一系列个性化内容,极大地增加了用户黏性和每日活跃度,与此同时,算法推荐不当应用也会面临版权内容侵权风险,“算法推荐第一案”要求内容算法推荐服务提供者应承担较高的注意义务,但未提供充分的理论依据,因此对算法推荐内容版权的探究,对于保护版权、促进创新,有重要的理论和实际意义。本文旨在通过算法推荐技术对于我国算法推荐网络服务提供者所带来的挑战与困境,从规则、理论,实践三个层面来进一步分析其所应承担的注意义务,并设定含有过滤机制的事前注意义务,同时运用法经济学理论以及细化网络服务提供者举证证明责任来明晰其注意义务的承担。

In the era of digital economy,algorithmic recommendation is a technology based on personalized algorithms and big data analysis,aiming to provide users with personalized and accurate recom-mendation content.By analyzing the user’s interests,behaviors,and preferences,the algorithm is able to automatically filter and recommend information,products,or services that match the user’s interests.At the same time,improper application of algorithm recommendation will also face the risk of copyright infringement.The“first algorithm recommendation case”requires content algorithm recommendation service providers to bear a high duty of care,but it does not provide sufficient theoretical basis.Therefore,the exploration of the copyright of algorithm recommendation content has important theoretical and practical significance for copyright protection and in-novation promotion.The purpose of this paper is to further analyze the duty of care from the three levels of rules,theory and practice through the challenges and dilemmas brought by algorithmic recommendation technology to China’s algorithmic recommendation network service providers,and set the prior duty of care with filtering mechanism,and at the same time use legal and economic theories and refine the burden of proof to clarify the burden of proof of network service providers.