人口老龄化背景下有声阅读APP适老化发展策略研究

Research on Age-Appropriate Development Strategies of Audio Reading APP under the Background of Population Aging

近几年我国社会老龄化进程愈发迅速,移动互联网的快速发展使得现代生活愈发智能化,老年群体对移动设备的接受程度和使用需求发生了显著变化,老年人媒介使用和接触成为关注的热点。这一变化体现在文化生活中,则是新媒体以及出版行业对银发群体精神文化的重视和互联网科技研发端对智能阅读产品适老化的改进,以此满足老龄化社会银发群体的阅读需要。基于此,文章分析了社会结构老龄化和有声读物行业发展现状,从老年群体日益增长的阅读需求出发,解读有声阅读APP适老化的内涵,分析了现阶段部分有声阅读APP在适老化改造上出现的问题,进而提出解决策略以期为老年群体更好地使用和享受数字阅读提供便捷路径,促进有声阅读APP适老化的良性发展。

In recent years,the aging process of China’s society has become more and more rapid,and the rapid development of mobile Internet has made modern life more intelligent.The acceptance degree and use demand of the elderly on mobile devices have changed significantly,and the media use and contact of the elderly have become a focus of attention.This change is reflected in cultural life,which is the emphasis of new media and publishing industry on the spirit and culture of the silver group and the improvement of intelligent reading products suitable for aging at the research and development end of Internet technology,so as to meet the reading needs of the silver group in the aging society.Based on this,this paper analyzes the aging of the social structure and the development status of the audiobook industry.Starting from the growing reading needs of the elderly,this paper interprets the connotation of audiobook APPs suitable for aging,and analyzes the problems in the transformation of some audiobook APPs suitable for aging at this stage,and then puts forward the solution strategy to provide a convenient path for the elderly to better use and enjoy digital reading,and promote the sound development of audio reading APP suitable for aging.