新中国十七年少数民族题材电影宣传画的图像叙事研究

Study on the Image Narrative of Minority Themed Film Posters in the First 17 Years of New China

作为电影作品的宣传附属,新中国十七年时期少数民族题材电影宣传画的生产遵照社会主义现实主义的美学原则,以情节化的视觉元素安排和民族化的视觉符号呈现,形成了一套较为统一的图像叙事模式。这种统一的图像叙事模式适应了新中国刚刚成立的政治诉求,也体现了“民族解放”“民族团结”“民族建设”的时代主题。以“典型化”“情节化”和“符号化”为显著特征,电影宣传画通过对故事情节的提炼与重组,将影像文本重新编码为政治宣传画属性的图像,是政治化美学原则的视觉呈现。

As a promotional accessory of film works,the poster production of films with ehnic minority themed in the First 17 Years of new china followed the aesthetic principles of socialist realism,and formed a relatively unified image narrative mode with the arrangement of plot oriented visual elements and the presentation of national visual symbols.This unified image narrative model adapts to the political demands of the newly founded the People's Republic of China and also reflects the era themes of"national liberation","national unity",and"national construction".The prominent features of film posters are typification,plot,and symbolization.By refining and reorganizing the story plot,film posters recode the image text into political propaganda images,which is a visual presentation of the principle of political aesthetics.