国家文化数字化战略背景下的“档案+文化产业”:发展契机、运作模式与关键问题

"Archives+Cultural Industry"in the Context of National Cultural Digitalization Strategy:Development Opportunities,Operation Mode and Key Issues

国家文化数字化战略为“档案+文化产业”发展赋予了新的能量。文章结合国家文化数字化战略,从制度环境、发展主体、运作模式三个方面分析了其为“档案+文化产业”带来的发展契机,在此基础上构建新时代“档案+文化产业”运作模式,即以良性长效的宏观发展环境为保障,整合以档案部门为主导者的多元合作主体,依靠特色资源带动发展,并行产品内容创意模式,形成内外部驱动的发展模式,并提出此过程中需注意的关键问题。

The national cultural digitization strategy has given new energy to the development of"archives+cultural industry".This paper analyzes the development opportunities brought by the national cultural digitization strategy for the"archives+cultural industry"from three aspects:institutional environment,development subjects and operation mode.On this basis,the operation mode of"archives+cultural industry"in the new era has been constructed,which is guaranteed by a benign and long-term macro development environment,integrating multiple cooperative subjects led by the archives department,relying on characteristic resources to drive development,conducting creative modes of product content,and forming an internal and external driven development mode.Finally,key issues to be noted during this process are proposed.