新媒体视域下中华文化对外传播路径研究——以“汉语桥”线上团组交流项目为例

Research on International Communication of Chinese Culture from the Perspective of New Media ——A Case Study of the"Chinese Bridge"Online Group Exchange Project

随着新媒体技术的快速发展和全球化进程的加速,中华文化对外传播面临着新的机遇和挑战。在这一背景下,有效的传播路径和策略至关重要。对中华文化传播的历史背景和现状进行研究,探讨新媒体时代中华文化对外传播的路径和策略。以“汉语桥”线上团组交流项目为例,通过调查问卷分析中华文化在新媒体时代下的传播形式、传播内容和传播途径的特点,并提出传播策略的优化建议,以期为中华文化在国际上的传播做出贡献。

With the rapid development of new media technology and the acceleration of globalization,the external communication of Chinese culture is facing new opportunities and challenges.In this context,effective communication paths and strategies are crucial.This article aims to explore the paths and strategies for the extermal communication of Chinese culture in the new media era by studying the historical background and current situation of Chinese cultural communication.Taking the"Chinese Bridge"online group exchange project as an example,this article analyzes the characteristics of the communication form,communication content and communication channels of Chinese culture in the new media era through questionnaires,and puts forward suggestions for the optimization of communication strategies to contribute to the spread of Chinese culture intermationally.