“双循环”新发展格局下中小城市居民体育消费特征及提升策略

Characteristics and Promotion Strategies of Sports Consumption of Residents in Small and Medium-sized Cities under the New Development Pattern of"Dual Circulation"

新发展格局下,“双循环”经济是释放中小城市居民体育消费潜力、扩大体育消费规模、优化体育消费结构的重要抓手。以三明市居民体育消费调查结果为研究对象,对三明市居民体育消费性别、年龄、城乡、职业、受教育程度及收入等进行数据分析。结果显示:男性居民人均体育消费水平高于女性,男性侧重实物型消费,女性侧重参与型消费;青年是体育消费主力,青少年主导参与型消费;城乡居民消费水平相差显著;职业差异导致居民体育消费差距扩大;受教育程度与居民人均体育消费水平呈正相关。基于双循环理论,应从供给侧发力,优化内部产业结构,提升居民体育消费内循环;从需求侧发力,激发体育消费意愿,提升内外消费循环。

Under the new development pattern,the dual circulation economy is an important grip to release residents'sports consumption potential,expand sports consumption scale,and optimize sports consumption structure in small and medium-sized cities.Taking the survey results of sports consumption of Sanming residents as the research object,the consumer's gender,age,address(urban or rural areas),occupation,education level and income were analyzed.The results show that the per capita sports consumption level of male residents is higher than that of female residents,with male focusing on material consumption and female focusing on participation consumption;The young people are the main group for sports consumption,and the teenagers are the main group for participation consumption;The consumption level of urban and rural residents is significantly different;Occupational differences widen the per capita consumption gap;Education level is positively correlated with per capita sports consumption.Based on the dual circulation theory,efforts should be made both on the supply side to optimize the internal industrial structure and enhance the internal circulation of residents'sports consumption and on the demand side to stimulate the willingness of sports consumption and improve the internal and external consumption circulation.