特色农产品全渠道模式下供应链协同发展路径探究

Research on Supply Chain Coordination Development Path under Full-channel Mode of Characteristic Agricultural Products

全渠道模式下供应链协同发展是企业在多渠道销售环境下的重要路径。该模式要求企业整合线上线下渠道资源,建立数据共享与分析平台,加强供应链伙伴关系,优化物流网络以及提升顾客体验与服务水平,实现供应链各环节的协同发展,增强运营效率和顾客满意度,提高整体竞争力和市场占有率。由此,特色农产品应重视全渠道模式发展,促进产业供应链的协同,完善产业供应链运营管理。

The coordinated development of supply chain under the full-channel mode is an important path for enterprises under the multi-channel marketing environment.This model requires enterprises to integrate online and offline channel resources,establish data sharing and analysis platform,strengthen supply chain partnership,optimize logistics network,and improve customer experience and service level,to achieve the coordinated development of the supply chain,enhance operational efficiency and customer satisfaction,improve the overall competitiveness and market share.Therefore,special agricultural products should attach importance to the development of full-channel mode,promote the coordination of industrial supply chain,and improve the operation and management of industrial supply chain.