考虑货损成本的生鲜产品绿色供应链博弈决策研究

Research on Game Decision-making of Fresh Product Green Supply Chain Considering Cargo Damage Cost

考虑在突发事件的背景下构建制造商与零售商关于引入锁鲜绿色包装新技术后生鲜产品销售决策的斯塔科尔伯格博弈模型,同时兼顾新技术为零售商节省的货损成本,以利润最大化为首要决策目标,在集中决策、分散决策与在制造商和零售商间引入收益共享契约这三种的不同决策模式下进行各项最优值的求解并进行数值分析和对比。研究结果表明:无论何种决策模式,除生鲜产品的基础市场需求外其余批发价格、零售价格、产品绿色程度等指标都随着产品新鲜度的提升而增大,表明供应链的绿色化发展符合各方的直接利益诉求,值得推广。

Consider constructing a Stackelberg game model between manufacturers and retailers on the sales decision of fresh products after the introduction of the new technology of lock green packaging under the background of emergencies,taking into account the cost of goods damage saved for retailers by the new technology,and taking profit maximization as the primary decision goal.In three different decision models,centralized decision making,decentralized decision making and the introduction of revenue sharing contract between manufacturers and retailers,the optimal values are solved and numerically analyzed and compared.The results show that,regardless of the decision-making mode,except for the basic market demand of fresh products,other indicators such as wholesale price,retail price and product green degree increase with the improvement of product freshness,indicating that the development of green supply chain conforms to the direct interests of all parties and is worth promoting.