新媒体时代下《栏目创意策划与制作》课程教学的创新研究

An Innovative Research on the Teaching of Program Creative Planning and Production in the New Media Era

新媒体时代下,抖音、小红书等新媒体平台对受众的影响越来越大,碎片化的阅读已经改变了他们的观看习惯,致使传统电视节目被新媒体节目所取代。《栏目创意策划与制作》作为影视编导专业的专业核心课程,更应该创新教学方法、转变教学思路、优化教材、引入项目导向制、优化教学团队等措施,提升学生的自主学习能力、探索精神以及适应社会和市场的能力,为高校栏目创作等实践教学提供新的改革思路和发展方向。

In the new media era,new media platforms such as Tiktok and Xiaohongshu have an increasing impact on the audience.Fragmented reading has changed their viewing habits,resulting in the replacement of traditional TV programs by new media programs.As the professional core course of the film and television editing and directing profession,Column Creative Planning and Production should take measures such as innovating teaching methods,changing teaching ideas,optimizing teaching materials,introducing project oriented system,optimizing teaching teams,etc.,to improve students'independent learning ability,exploration spirit and ability to adapt to society and market,and provide new reform ideas and development directions for practical teaching such as column creation in colleges and universities.