新时代增强兰州黄河文化传播力影响力研究

Study on the Influence of Strengthening the Cultural Transmission Power of Lanzhou Yellow River in the New

党的二十大报告中明确指出要“增强中华文明传播力影响力”。黄河文化是中华民族的“根”和“魂”,新时代讲好黄河故事,增强兰州黄河文化传播力影响力对延续历史文脉、满足当地民众的精神文化需要和推动兰州高质量发展具有重要意义。文章首先对黄河文化的时代价值和类型进行了概述,然后通过问卷调查法研究了兰州黄河文化的传播力影响力现状。我们发现,目前民众对兰州黄河文化的认知度不高,兰州黄河文化的传播力度需要加强。对此,要强化系统研究,通过挖掘历史根脉、凝练内涵表达焕发兰州黄河文化的时代价值;依托文旅融合打造“黄河之都”城市名片;通过立体多维的宣传方式增强传播力影响力;最后政府需要发挥引领作用,做好黄河文化传承的人才支撑,引导公众自觉传播兰州黄河文化。

The report of the Party's 20th National Congress clearly pointed out that it is necessary to"enhance the influence of Chinese civilization."The Yellow River culture is the"root"and"soul"of the Chinese nation.In the new era,it is of great significance to tell the story of the Yellow River well and enhance the influence of the Yellow River culture in Lanzhou to continue the historical culture,meet the spiritual and cultural needs of local people and promote the high-quality development of Lanzhou.The paper first summarizes The Times value and types of the Yellow River culture,and then studies the current situation of the influence of the Yellow River culture in Lanzhou through questionnaire survey.We found that at present,people's awareness of Lanzhou Yellow River culture is not high,and the transmission of Lanzhou Yellow River culture needs to be strengthened.In this regard,we should strengthen the systematic research,and express The Times value of the culture of the Yellow River in Lanzhou by digging the historical roots and condensing the connotation;Relying on cultural and tourism integration to create a city card of"Yellow River Capital";Enhance the influence of communication through three-dimensional and multi-dimensional publicity;Finally,the government needs to play a leading role,do a good job in the talent support of the Yellow River culture inheritance,and guide the public to consciously spread the Yellow River culture in Lanzhou.