基于数字时尚产业市场特点的设计师创新能力研究

RESEARCH ON THE INNOVATIVE ABILITY OF DESIGNERS BASED ON MARKET CHARACTERISTICS OF DIGITAL FASHION INDUSTRY

为了深入探究数字时尚产业的市场特点,并提高设计师在数字化时代的创新设计能力,文章从设计的角度出发,深入分析了数字时尚产业的市场趋势和变化,得出了3种设计师角色转变与新技能增强的建议,使其更好地满足数字时尚产业和消费市场的需求,为进一步推动数字时尚产业的繁荣发展和设计师设计创新能力的培养提供了参考和借鉴。

In order to deeply explore the market characteristics of the digital fashion industry and improve the innovative design ability of designers in the digital age,this paper,from the perspective of design,deeply analyzes the market trends and changes of the digital fashion industry,and comes up with three kinds of suggestions for the transformation of designers’roles and the enhancement of new skills.It can better meet the needs of digital fashion industry and consumer market,promote the diversified and compound development of digital fashion,and further promote the prosperity and development of digital fashion industry and the cultivation of designers’innovative ability to provide reference and reference.