基于感性工学的新能源汽车侧面造型研究

STUDY OF NEW ENERGY VEHICCLE SIDE SHAPE BASED ON KASEI ENGINEERING THEROY

以感性工学理论为指导,为新能源汽车侧面造型设计提供科学参考。首先以汽车设计领域相关材料完成感性工学实验样本筛选;然后对新能源汽车侧面造型元素进行提取分类;最后采用语意差分法对新能源汽车侧面造型问卷调查数据进行量化研究,并分析不同造型元素与感性意象之间相关性。建立汽车侧面造型元素对感性意象的多元线性回归方程,明确不同类目造型元素对汽车侧面造型感性意象影响,提出新能源汽车感性造型设计方法。不同新能源汽车侧面造型元素能产生不同的感性意象,且对感性意象的影响程度不同。在汽车造型设计中应用感性工学能够帮助车企精准对标用户感性需求,提升市场竞争力。

Guided by the theory of Kansei engineering,it provides scientific reference for the design of the side shape of new energy vehicles.First,based on the Kansei engineering experiment sample screenings are completed based on relevant material in the field of vehicles design research.Then,the side modeling elements of new energy vehicles are extracted and classified.Finally,the semantic differential method was used to quantify the new energy vehicle side styling questionnaire data and to analyze the correlation between different styling elements and perceptual imagery.This paper establishes a multiple linear regression equation for the effect of car side styling elements on perceptual imagery,and clarifies the effect of different classes of styling elements on the perceptual imagery of car side styling,proposes perceptual modeling design methods for new energy vehicles.Different side modeling elements of new energy vehicles can produce different perceptual images,and have different degrees of influence on perceptual images.The application of Kansei engineering in automobile styling design can help automobile enterprises accurately target users’emotional needs and improve market competitiveness.