基于价值共创的彝绣传承服务设计

YI EMBROIDERY LIVING INHERITANCE SERVICE DESIGN BASED ON VALUE CO CREATION

针对云南彝族刺绣产业发展存在产品创新不足、销售渠道不宽、产业化程度低等问题,从价值共创的角度出发,整合彝绣产业服务内容,优化彝绣产业服务流程,探索非遗文化保护与活态传承的服务设计方法。以文献调研和现状分析为切入点,构建非遗文化产业价值共创研究体系,结合服务设计的思想与方法,经过物理、数字和人工触点分析,提出“线上+线下”服务模式,绘制服务蓝图,提出彝绣产业服务策略。通过调研与资料梳理,提取彝绣传承现有服务模式,设计彝绣产业服务系统图和线上彝绣App作为实证研究。在非遗文化的保护与继承中,通过价值共创理论充分调动非遗当地资源,构建彝绣产业服务系统,实现彝绣的产品创新与可持续传承。

In view of the problems in the development of the Yi embroidery industry in Yunnan,such as insufficient product innovation,narrow sales channels,and low degree of industrialization,from the perspective of value co creation,to integrate the service content of the Yi embroidery industry,optimize the service process of the Yi embroidery industry,and explore the service design method for the protection and living inheritance of intangible cultural heritage.Taking literature research and current situation analysis as the starting point,the research system of co creation of intangible cultural heritage industry value was constructed.Combining the ideas and methods of service design,through physical,digital and artificial contact analysis,the“online+offline”service model was proposed,the service blueprint was drawn,and the service strategy of Yi embroidery industry was proposed.Research and data analysis,we extracted cultural elements of Yi embroidery,designed a service system diagram for the Yi embroidery industry,and used online Yi embroidery apps as empirical research.In the protection and inheritance of intangible cultural heritage,the value co creation theory is used to fully mobilize local resources of intangible cultural heritage,construct a service system for the Yi embroidery industry,and achieve product innovation and sustainable inheritance of Yi embroidery.Apply the value co creation theory to the process of service design,and provide ideas for service design of intangible cultural heritage protection.