基于情感认知差异的产品造型设计研究

RESEARCH ON PRODUCT MODELING DESIGN BASED ON AFFECTIVE COGNITION DIFFERENCE

通过设计师与用户两个角色的情感认知差异,探讨造型设计要素与情感感知之间的关联,引起设计师对用户情感需求的重视。研究设计师与用户对产品情感认知的发展现状,采用语义差异法与PAD情感空间量表、回顾式口语分析的方法,以智能加湿器为实验样本,研究设计师与用户对产品造型的情感认知差异。对比两者情感感知评价的数据,结合口语分析,得出设计师与用户在情感三维度上对产品造型认知存在的偏差。结论该方法可为情感设计提供新的探讨思路。

Through the difference of emotional cognition between the designer and the user,the relationship between the elements of modeling design and emotional perception is discussed,so as to arouse the designer’s attention to the emotional needs of users.To study the development status of designers’and users’emotional cognition of products,semantic difference method,PAD emotional space scale and retrospective oral analysis were used to study the difference of designers’and users’emotional cognition of product modeling with intelligent humidifier as the experimental sample.By comparing the data of emotional perception evaluation and oral analysis,it is concluded that designers and users have different cognition of product modeling in three dimensions of emotion.This method can provide a new approach to emotion design.