“虚实相生”理念在平面设计中的应用探究——以靳埭强作品为例

EXPLORATION OF THE APPLICATION OF THE CONCEPT OF“VIRTUAL AND REAL COEXISTENCE”IN GRAPHIC DESIGN:TAKING JIN DAIQIANG’S WORKS AS AN EXAMPLE

中国平面设计的发展不能一味地追随西方潮流,设计师亟需深入地学习和研究中华传统文化,从中汲取核心思想与内涵,从而设计出具有中国精神、中国韵味的作品。分析靳埭强的平面设计作品中“虚实相生”的思想,从书画形式、留白处理、水墨色彩3个方面探究其思想的具体应用。在经济全球化背景下,设计师需要设计出具有地域性民族风格的作品才能更好地在世界上立足。靳埭强平面设计思想的研究对中国当代平面设计的发展有着重要的借鉴意义,为中国平面设计师的思想与设计方向提供启示和参考。

The development of Chinese graphic design cannot blindly follow Western trends.Designers urgently need to deeply study and study traditional Chinese culture,draw core ideas and connotations from it,and design works with Chinese spirit and charm.Analyze the concept of“virtual and real complementation”in Jin Daiqiang’s graphic design works,and explore the specific application of his ideas from three aspects:calligraphy and painting form,white space treatment,and ink color.In the context of economic globalization,designers need to design works with regional and ethnic styles in order to better establish themselves in the world.The study of Kan Tai keung’s graphic design thought has an important reference significance for the development of contemporary graphic design in China,and provides inspiration and reference for the thought and design direction of Chinese graphic designer.