乡村振兴中文化基因植入策略的探讨——以上海市青浦区朱家角镇张马村乡村振兴实践为例

Discussion on the Strategy of Cultural Gene Implantation in Rural Revitalization——Taking the Practice of Rural Revitalization of Zhangma Village,Zhujiajiao Town,Qingpu District,Shanghai as an Example

主要研究了文化基因植入在乡村振兴实践中的价值,包括带动特色产业文化发展、保护地方文化传承、打造新兴IP。以上海市青浦区张马村乡村振兴实践为例,提出了文化基因植入在乡村振兴设计中的具体策略,包括文化转译、回归生活、空间演绎、符号提取、公众参与等。

This paper mainly studies the value of cultural gene implantation in the practice of rural revitalization,including driving the development of characteristic industrial culture,protecting local cultural inheritance,and building new IP.Taking the rural revitalization practice of Zhangma Village in Qingpu District of Shanghai as an example,the paper puts forward specific strategies of cultural gene implantation in rural revitalization design,including cultural translation,return to life,spatial interpretation,symbol extraction,public participation,etc.