数字文化产业生态系统的结构特征、治理逻辑及路径

The Structural Characteristics,Governance Logic and Governance Path of the Digital Culture Industry Ecosystem

实行国家文化数字化战略是推动数字文化产业高质量发展、建设社会主义文化强国的重要举措。现阶段,我国数字文化产业治理面临困境,具体体现为:业态构成复杂易造成治理缺位、监管责任归属难以判断、跨部门的信息隔阂依然存在、监管滞后于产业发展速度。为高质量发展数字文化产业,构建数字文化产业生态系统是顺应当前数字新兴产业趋向复杂化、融合化的必然要求。究其结构特征,数字文化产业生态系统是由全部数字文化产业参与主体组成的内生经济系统与外部环境系统之间通过不断地进行信息循环、资源流动和产品交换而形成的统一整体。因此,针对数字文化产业生态系统的治理,必须不断得到面向产业生态与社会环境的更新与创新,以适应数字文化产业发展的现实需要。数字文化产业生态系统治理效能的有效提升有赖于科学合理的制度设计、成熟稳定的数字技术、多元主体协同形成的治理合力,应通过组建“一核多元、协同共建”的治理主体机制,以培育龙头企业为引领,切实强化平台监督力度、动员多利益相关主体力量、促进文化与科技的全方位深度融合、完善资源流通网络、加强制度创新和数智引导,着力优化治理路径。

Implementing the national cultural digitization strategy is an important measure to promote the highquality development of the digital cultural industry and build a socialist cultural power.At present,the governance of China's digital culture industry is facing difficulties,which are reflected in the complex composition of business formats,which can easily lead to governance gaps,difficulty in determining regulatory responsibilities,persistent information barriers across departments,and regulatory lag behind the speed of industrial development.To develop the digital cultural industry with high quality and build a digital cultural industry ecosystem is an inevitable requirement in response to the current trend of complex and integrated digital emerging industries.In terms of its structural characteristics,the digital culture industry ecosystem is a unified whole formed by the continuous information circulation,resource flow,and product exchange process between the endogenous economic system and the external environmental system composed of all participants in the digital culture industry.Therefore,the governance of the digital culture industry ecosystem must constantly be updated and innovated towards the industrial ecology and social environment,in order to adapt to the practical needs of the development of the digital culture industry.The effective improvement of the governance efficiency of the digital culture industry ecosystem depends on scientific and reasonable institutional design,mature and stable digital technology,and the formation of a collaborative governance force of multiple entities.It is necessary to establish a governance mechanism of"one core,multiple elements,and collaborative construction",with the cultivation of leading enterprises as the guide,the strengthening of platform supervision,the mobilization of multiple stakeholders,the promotion of comprehensive and deep integration of culture and technology,the improvement of resource circulation networks,the strengthening of institutional innovation and digital guidance,and the optimization of governance paths.