论短视频平台新闻生产的时间景观

The Time Landscape of News Production on Short Video Platforms

本研究以时间景观理论为切入口,采用实证研究方法展现与分析短视频平台的界面、算法和新闻内容所形塑的时间景观及其文化效应。研究发现:第一,短视频平台通过技术界面和话语形态塑造了连续的时间景观,削弱了用户在观看实践中的时间感知,技术与资本的合谋让用户陷入更深的时间异化之中;第二,在算法驱动之下,短视频的新闻生产与消费形成了一个加速闭环,并与资本的增值“齿轮”相互咬合;第三,平台形塑了“此刻”与“点状”的时间形态,丰富绵延的时间性被抽空,无聊填满了时间的缝隙。分析短视频新闻生产平台的时间景观,我们不仅能够窥视数字资本时代时间逻辑的变化,同时可以帮助我们重新审视资本、技术、平台与人之间隐而不见的权力关系。

This article takes the time landscape theory as the starting point and adopts empirical research methods to demonstrate and analyze the time landscape and its cultural effects by the interface,algorithm,and news content of short video platforms.It was found that:firstly,short video platforms shape a continuous time landscape through technological interfaces and discourse forms,weakening users'time perception in viewing practice.The collusion of technology and capital allows users to fall into deeper time alienation;Secondly,driven by algorithms,the production and consumption of short videos form an accelerated closed-loop,which is intertwined with the value-added gears of capital;Thirdly,the platform shapes the temporal forms of present moment and point like,with the rich and continuous temporality being emptied out,and boredom filling the gaps in time.By analyzing the temporal landscape of news production on short video platforms,we can not only glimpse the changes in the temporal logic of the digital capital era,but also help us re-examine the hidden power relationships between capital,technology,platforms,and people.