基于China Daily微信公众号的中国文化传播途径探析

An Analysis of the Ways of Chinese Culture Transmission Based on China Daily WeChat Official Account

China Daily微信公众号作为当下非常便捷的一种新闻媒体,在文化传播中发挥着至关重要的作用,是向世界宣传中国文化的主要渠道之一。以英语微信公众号近五年(2018—2022)中国文化对外传播篇章为研究对象,分析文化对外传播的现状及特征,探讨基于China Daily公众号的中国文化传播途径,提出通过高语境文化“低语境”呈现、构建文化英文报道模式、对外传播中的“中国英语”等途径实现中国文化的对外传播,塑造中国形象。

As a very convenient news media,China Daily WeChat official account plays a vital role in cultural communication and is one of the main channels to promote Chinese culture to the world.Taking the reports of Chinese culture communication in China Daily WeChat official account in the last five years(2018—2022)as the research object,this paper analyzes the current situation and characteristics of cultural communication to the world,and explores the channels of Chinese cultural communication based on the China Daily WeChat official account.It is proposed that the external communication of Chinese culture can be realized through the presentation of high-context culture and low-context culture,the construction of cultural English reporting mode,and the"Chinese English"in external communication,etc.,and the image of China can be shaped.