中华优秀传统文化海外传播的价值意蕴、逻辑指向与实践理路

The Value Implications,Logical Direction,and Practical Approaches of the Overseas Dissemination of Excellent Traditional Chinese Culture

习近平总书记从“坚持把马克思主义基本原理同中国具体实际相结合、同中华优秀传统文化相结合”的角度,把马克思主义中国化、时代化又推向了一个新的高度。中华优秀传统文化在海外传播具有丰富的价值意蕴,需要综合从“核心思想理念、中华传统美德、中华人文精神”等维度深入挖掘,提升海外传播内容的文化吸引力和价值感召力。中华优秀传统文化海外传播需要坚持根植中华文化的基本立场、与社会的主流意识形态文化相适应、与中国具体实际发展现状相结合、坚持以人为本的传播理念、坚持构建人类命运共同体的逻辑指向。针对当前中华优秀传统文化海外传播内容同质、方法单一与边界模糊等问题,通过把握发展大势、加大技术迭代、培育文化共生,推进海外传播的秩序重塑、队伍赋能与样态革新,推进文化交流与对话、文化教育与传承、文化产品与创意产业、文化外交与国际合作,构建海外传播新的秩序与范式,共同推动构建人类命运共同体。

The overseas dissemination of excellent traditional Chinese culture has rich value implications.On the premise of clarifying the content selection,constituent elements and value purposes of excellent traditional Chinese culture,this paper discusses the logical direction and practical path of overseas dissemination of excellent traditional Chinese culture from the three dimensions of theoretical logic,realistic logic and value logic,focusing on cultural exchange and mutual learning,building a community with a shared future for mankind,and realizing cultural integration and symbiosis.In terms of content selection,this paper believes that it is essential to deeply explore dimensions such as“core ideological concepts,traditional Chinese virtues,and the Chinese humanistic spirit”to improve the cultural attractiveness and value appeal of the disseminated content.Concerning the constituent elements,it should highlight the practical actions taken in the dissemination process,which can help break cultural barriers and promote friendly cooperation and exchanges between countries,contributing Chinese wisdom to the prosperity of world cultures and the advancement of human civilization.As for value purposes,the overseas dissemination of excellent traditional Chinese culture is inevitable and holds significant value.When it comes to the logical approaches to overseas dissemination of excellent traditional Chinese culture,this paper holds there are three dimensions:from a theoretical standpoint,the dissemination needs to be rooted in the basic stance of Chinese culture and adapt to the mainstream ideological and cultural context of society,emphasizing the essence and value of excellent traditional culture.This means finding inspiration and strength in traditional culture to revitalize it in the contemporary era.From the perspective of realistic logic,overseas dissemination of the traditional Chinese culture should align with China s actual development status,adhering to a people-centered communication philosophy.In terms of value logic,it s crucial to uphold the value orientation of building a community with a shared future for humanity.Only by establishing a broad sense of a community with shared interests can Chinese culture gain wider recognition and support overseas,contributing positively to the promotion of cultural exchanges,mutual learning,and the construction of a community with a shared future for mankind.The practical direction for the overseas dissemination of excellent traditional Chinese culture involves promoting Chinese culture to the world,and enhancing mutual learning between and common development of civilizations through cultural exchange and dialogue,cultural education and inheritance,cultural products and creative industries,and cultural diplomacy and international cooperation.This involves overcoming challenges such as content homogeneity,single dissemination methods,and stereotypes while there are also opportunities presented by global shifts,technological advancements,and globalization to break down barriers to communication and mutual understanding.The path forward includes reshaping order,empowering teams,and innovating forms of dissemination.On the basis of the above explorations,this paper proposes practical approaches for overseas dissemination of excellent traditional Chinese culture such as 1)strengthen China s narrative ability;2)solve the problem of cultural communication channels with the help of science and technology;3)break down barriers to exchanges and mutual learning,and achieve mutual benefit and win-win results;4)inherit fine traditional culture,and strengthen the foundation of cultural confidence;5)encourage innovation in communication forms,and improve the effectiveness of personnel training;and 6)improve the resilience of cultural communication,and incubate multiple communication patterns.