解蔽与遮蔽:热点事件中“梗”现象的省思

Uncovering and shielding:Reflection on“punchline”phenomenon in hot events

互联网中伴随热点事件广为流传的“梗”具有解蔽与遮蔽两方面的作用。一方面,“梗”解蔽着人们对热点事件的感性认知,从“人寓于梗”的具象化存在,到“人追寻梗”的趣缘结构,最终形成“人输出梗”的感性意识形态,充分彰显了公众对于热点事件的感性认知与价值认同;另一方面,过度抢占公众视野的“梗”使人们陷入人云亦云式的共在关系与巴赫金式的狂欢中,遮蔽了公众对热点事件的理性之思,引发理智缺失、盲目跟从的舆论乱象。克服热点事件中“梗”的遮蔽问题,需要发挥“梗”的“技术调节”作用,形塑人们对热点事件的正确认知,这也为新媒体时代处置热点事件舆情提供了新的视域。

The“punchline”which is widely spread with hot events in the Internet has two functions:uncovering and shielding.On the one hand,the“punchline”deconstructs people s perceptual cognition of hot events,from the concrete existence of“people living in the punchline”to the interest structure of“people pursuing the punchline”,and finally forms the perceptual ideology of“people outputting the punchline”,which fully demonstrates the public s perceptual cognition and value identification of hot events.On the other hand,the“punchline”which over seizes the public s vision pushes people into conformity co-existence and Bakhtin s Carnival,obscures the rational thinking of the public on hot issues,and causes the public opinion chaos of lack of reason and blindly following.To overcome the shielding problem of“punchline”in hot events,we need to play the role of“technical regulation”of“punchline”to shape people s correct cognition of hot events,which also provides a new working perspective for handling public opinion of hot events in the new media era.