摘要
电子商务的广泛推广在中国农村经济发展中起到了举足轻重的作用,被视为推动农村快速走向富裕道路的有效手段。在“互联网+”的时代大潮中,以电子商务为代表的数字经济正积极盘活农村现有资源,激发农业、农村、农民的发展潜力,推动农业农村现代化进程不断加速,进而加快国家乡村振兴战略的有效实施。本文基于人才匮乏、电子商务利润不佳、物流运输难题以及监管体系不完善等核心问题,剖析了当前中国农村电子商务的发展现状,并从多个视角探讨了电子商务如何成为推动农业经济发展的强劲动力,同时提出了富有针对性的策略建议,旨在借助电子商务的力量加速乡村振兴进程。
The extensive promotion of e-commerce has played a pivotal role in the economic development of rural China,which is regarded as an effective means to drive rural areas towards prosperity.In the era of"internet+",the digital economy represented by e-commerce is actively revitalizing rural resources,stimulating the development potential of rural areas,agriculture,and farmers,and accelerating the process of agricultural and rural modernization,thereby speeding up the effective implementation of the national rural revitalization strategy.Based on the core issues of talent scarcity,poor e-commerce profits,logistics transportation difficulties,and imperfect regulatory systems,this article analyzes the current development status of rural e-commerce in China,and explores how e-commerce has become a strong driving force for agricultural economic development from multiple perspectives.At the same time,targeted strategic suggestions are proposed,aims to accelerate the process of rural revitalization through the power of e-commerce.
