基于AHP-模糊综合评价法的临夏州农村金融服务满意度评价研究

Research on satisfaction evaluation of rural financial services in Linxia based on AHP-Fuzzy comprehensive evaluation method

新形势下,农村金融服务不仅成为实施乡村振兴战略的关键内容,更是党和政府工作的重要焦点,同时也是推动我国城乡深度融合的关键举措。本文基于实地调研数据,采用层次分析法与模糊综合评价相结合的方法,从金融服务产品、金融服务软件配置和金融服务硬件配置3个方面对临夏州农村金融服务满意度进行评价。评价结果表明,临夏州农村金融服务满意度处于一般与较为满意之间,处于偏低水平。基于评价结果,提出加快金融服务产品创新、提升金融机构员工业务水平、加强乡镇金融服务基础设施建设等建议。

Under the current new situation,rural financial services have not only become a key content for implementing the strategy of rural revitalization,but also an important focus of the work of the Party and the Government,as well as a key initiative to promote the deep integration of urban and rural areas in China.Based on the field survey data,this paper adopts the method of AHP and fuzzy comprehensive evaluation to evaluate the satisfaction of rural financial services in Linxia from three aspects:financial service products,financial service software configuration and financial service hardware configuration.The evaluation results show that the satisfaction of rural financial services in Linxia is between general and relatively satisfied,at a low level.Based on the evaluation results,suggestions are put forward to accelerate the innovation of financial service products,improve the professional level of financial institution employees,and increase the construction of township financial service infrastructure.