基于SWOT分析的瓜州县锁阳城镇乡村文旅产业发展路径研究

Study on the development path of rural cultural tourism industry in Suoyangcheng Town of Guazhou County based on SWOT analysis

产业兴旺是乡村振兴的基础,对于壮大集体经济,增加农民收入,为乡村政治、经济、文化以及生态文明建设提供重要物质条件起到至关重要的作用。文旅产业作为乡村产业的重要组成部分,已成为助力乡村振兴的新引擎。本文在实地调研的基础上,梳理分析了瓜州县锁阳城镇当前文旅产业发展的优势、劣势、机遇以及挑战,探索适合锁阳城镇的文旅产业发展路径。

Industrial prosperity is the basis of rural revitalization,which plays a vital role in strengthening the collective economy,increasing farmers'income,and providing important material conditions for the construction of rural politics,economy,culture and ecological civilization.As an important part of rural industry,cultural tourism industry has become a new engine to help rural revitalization.On the basis of field research,this paper analyzes the strengths,weaknesses,opportunities and threats of the current development of the cultural tourism industry in Suoyang Town,Guazhou County,and explores the development path suitable for Suoyang Town.