新媒体矩阵视域下江西文学经典的传播力提升

On Promotion of Communication Power of Jiangxi Literary Classics from Perspective of New Media Matrix

在新媒体飞速发展的时代背景下,文学经典的传播媒介和传播环境在不断更新和变化。借助新媒体矩阵传播文学经典,理应成为提升文学经典传播力的重要抓手,但这在以往的研究中并未引起足够的重视。本研究基于文学与传播学的学科交叉融合,考察江西文学经典传播现状,探寻“新媒体矩阵+文学经典”的文学传播理论和研究范式。研究发现,构建新媒体矩阵并采用新媒体表达方式和呈现形式进行对外传播,能有效提升江西文学经典的传播力。

With the rapid development of new media,the media and environment of literary classics are constantly updating and changing.The communication of literary classics by means of new media matrix should become an important focus to enhance the communication power of literary classics,but this has not attracted enough attention in previous studies.Based on the interdisciplinary integration of literature and communication,this study examines the current situation of the communication of literary classics,taking Jiangxi literature as an example,and explores the theory and research paradigm of literary communication of“new media matrix+literary classics”.It is found that the construction of new media matrix for multiple communication and international communication can effectively enhance the communication power of Jiangxi literary classics.