智能技术赋能创意设计推动数字创意产业发展新动能研究

Intelligent Technology Empowering Creative Design to Promote the Research on the New Driving Force for Development of Digital Creative Industry

以数字创意产业发展的时代语境为背景,通过智能创意设计融入数字创意产业全周期的应用路径,结合案例分析,提出以新场景和新产品形成新内容、以新产品和新服务形成新业态、以新服务和新体验构建新商业模式的动能激发机理,为智能创意设计在数字创意产业中的应用提供指导,为新质生产力的培育指明方向和路径.

This research analyzes the application path for intelligent creative design integrating into the holocyclic digital creative industry in the era context.Based on the case analysis,the researcher proposes the kinetic energy excitation mechanism which focuses on forming new content with new scenes and new products,forming new formats with new products and new services,and constructing the new business model with new services and new experiences.The research conclusions can provide guidance for the application of intelligent creative design in the digital creative industry and point out the direction and path for cultivation of new quality productivity.