中国共产党形象建设的价值意蕴、历史经验及现实启示

The Value Implication,Historical Experience and Practical Significance of the Image Construction of the CPC

形象是政党无形的软实力和特殊的执政资源,关乎政党的前途命运。中国共产党百余年峥嵘奋进史,也是百余年中国共产党形象建设史。中国共产党高度重视党的形象建设,积累了十分宝贵的经验:坚持以人民为中心的价值导向,筑牢党的形象建设的群众根基;努力实现中华民族伟大复兴的奋斗目标,夯实党的形象建设的现实基础;加强党的新闻宣传工作,传递党的声音,守好党的形象传播的舆论阵地。新时代加强党的形象建设可以从以下四个方面入手:开创新伟业,增强形象建设底气;挖掘党员先进典型事迹,树立鲜亮旗帜;提升新闻舆论“四力”,强化形象建设话语表达;推进全面从严治党,激发形象建设内生动力。

Image is the soft power and special governing resource of political parties,which can help shape their future and destiny.The more than 1oo-year development history of the Communist Party of China is also that of the image construction.The Party attaches great importance to its image construction,with great accomplishments,adhering to the peoplecentered value orientation,and laying a solid mass base;setting the goal of the great rejuvenation of the Chinese nation,laying the practical cornerstone;strengthening the publicity,conveying the Party's voice and image.We should embark on new enterprises,explore more role models,strengthen publicity,enforce strict Party discipline.