基于CiteSpace量化分析的中国农户行为研究回溯与展望

Retrospect and Prospect of Chinese Farmers’Behavior Based on CiteSpace Quantitative Analysis

农户行为是研究农业发展,制定农业政策的基本出发点。以CSSCI来源期刊上发表的农户行为相关文献作为样本,文章运用CiteSpace可视化文献分析软件,对国内农户行为研究的基本情况、研究热点和演进趋向进行了深入挖掘与梳理。结果表明,农户行为相关文献的数量整体呈上升趋势,并且具有明显的阶段特征;农户行为研究领域初步形成了核心作者群体、核心机构及核心刊物,但在研究规模、团队间合作、对问题的持续关注度等方面有待强化;对农户行为的研究可分为主流、潜力、新兴、边缘四大领域;当前对农户行为的影响因素、亲环境行为、金融行为、土地流转行为的研究成果最为丰富;在研究趋势上,对农户的环境规制行为、行为意愿的研究热度最高。后续研究应重点关注农户生产行为及其带来的农业发展方式的转变。

The behavior of rural households serves as a fundamental starting point for studying agricultural de-velopment and formulating agricultural policies.Utilizing literature related to rural household behavior pub-lished in CSSCI-source journals as a sample,this article employs the CiteSpace visualization literature analysis software to delve into and organize the basic situation,research hotspots,and evolutionary trends of domestic rural household behavior research.The results indicate an overall upward trend in the quantity of literature re-lated to rural household behavior,along with distinct phase characteristics.The field of rural household behavior research has preliminarily formed a core group of authors,core institutions,and core publications;however,there is room for enhancement in terms of research scale,inter-team collaboration,and sustained attention to issues.The research on rural household behavior can be categorized into four major areas:mainstream,potential,emer-ging,and marginal.Currently,the most abundant research outcomes are those focusing on the influencing factors of rural household behavior,pro-environmental behavior,financial behavior,and land transfer behavior.In terms of research trends,the highest level of interest is in the study of rural households'environmental regulatory beha-vior and behavioral intentions.Subsequent research should prioritize the study of rural household production be-havior and the transformation of agricultural development patterns it brings about.