从代际鸿沟到普惠可及:数字乡村公共服务适老化的融合与创新

From Intergenerational Divide to Inclusive Accessibility: the Integration and Innovationof the Age-friendly Digital Rural Public Services

推进数字乡村公共服务适老化是数字伦理、数字增效、数字反哺的重要内容,能够助力乡村振兴、促进城乡公共服务均等化、推动机会公平、弥合代际数字鸿沟,为推进农村共同富裕提供关键支撑。然而,囿于城乡二元结构和农村天然属性,数字乡村公共服务适老化融合仍然存在公共服务供给“政府主导”与“市场缺位”并存、资源要素配置“结构失衡”与“区域补偿”并存、产业发展基础“低端短链”与“转化不足”并存等现实困境,不利于老年群体的“数字接入”“数字融入”“数字共情”。鉴于此,未来推动乡村数字公共服务适老化融合要以“普惠、可及、包容”为目标,以“低龄老人提升数字素养、高龄老人享受数字生活”为重点,强化以需求、资源与技能为导向,以界面、行为与情感为场域,以个体、社会与政府协同为支撑,加快构建乡村数字治理新模式,旨在消弭农村老年群体数字鸿沟,释放农村新的人口红利。

Promoting the age-friendly digital rural public services is the important content of digital ethics,digital efficiency enhancement,and digital feedback.It can help achieve rural revitalization,promote the equalization of basic public services,opportunities,bridge the intergenerational digital divide,and provide key support for promoting common prosperity in rural areas.However,limited by the dual structure of urban and rural areas and the natural attributes of rural areas,the integration of the age-friendly digital rural public services still faces practical difficulties such as the coexistence of“government-led”and“market vacancy”in public service supply,“structural imbalance”and“regional compensation”in resources allocation,“low-end short chain”and“insufficient transformation”in industrial foundation,which are not conducive to the“digital access”,“digital integration”,and“digital empathy”of the elderly population.Therefore,promoting the integration of the age-friendly digital public services in rural areas should aim to be“universal,accessible,and inclusive”,with a focus on“improving the digital literacy of younger-elderly people,and the elderly people enjoying digital life”in the future.It should strengthen the“demand-resource-skill as the orientation,interface-behavior-emotion as the field,and individual-society-government as the synergy”,and accelerate the construction of a new model of rural digital governance,aiming to bridge the digital divide among the elderly population in rural areas and unleash the dividends of new rural populations.