华佗文化记忆的媒介呈现与建构

Research on the Media Presentation and Construction of the Cultural Memory of Hua Tuo

安徽亳州是我国著名的“四大药都”之一,也是“神医”华佗的故乡,当地民众对华佗文化记忆拥有独特的文化基因。媒介对集体记忆具有呈现、延续和强化的作用,立足亳州本土文化,对当地民众华佗文化记忆的媒介呈现方式进行探究,深入讨论了社交媒介对集体记忆建构与传播过程中所带来的记忆创伤和“信息疲惫”等影响,尝试为如何延续和强化当地民众的华佗文化记忆,聚力共建“世界中医药之都”,提供支撑与参考。

Bozhou,a province of Anhui,is one of the famous Four Medicine Capitals in China,and is also the hometown of the miraculous doctor Hua Tuo.Local people have unique cultural genes for Hua Tuo's cultural memory.The media has the function of presenting,continuing and strengthening the collective memory.Based on the local culture of Bozhou,this paper explores the media presentation of the local people's Huatuo cultural memory,and deeply discusses the memory trauma and the Social Anesthesia brought by social media in the process of construction and dissemination of collective memory.This research attempts to provide support and reference for how to continue and strengthen the local people's Huatuo cultural memory and build a world capital of traditional Chinese medicine.