中国城市群品牌价值500强企业的时空演变及影响因素

Spatial and temporal pattern evolution and influencing factors of the top 500 Chinese value brand companies

以中国价值品牌500强企业为例,从总体特征、空间分布、区域空间分异3个层面,通过测度空间非均衡性、计量经济建模,定量探究了中国19个城市群企业品牌的时空格局演变及影响因素。研究表明:(1)行业结构上,食品饮料、房地产相关、纺织服装、传媒、通讯电子5类品牌结构稳定;数量上,食品饮料占比最高,房地产相关次之,医药最少;价值上,食品饮料占比最高,金融次之,医药最少。(2)时空格局演变上,2004—2020年京津冀、粤港澳、长三角企业品牌数量与价值远超其他城市群,山东半岛、成渝等表现较好,辽中南、哈长、海峡西岸等次之,滇中、宁夏沿黄、兰州–西宁等表现整体表现较为薄弱,品牌数量与价值的演变印证了城市群经济发展的企业分布格局,不均衡空间分化相对稳定。(3)区域空间分异上,品牌价值呈自东向西递减态势。东部的地区内差距最大,中部-东北、西部-东北的地区间基尼系数最小,东部和西部的地区间差距最大,空间差距主要来源于超变密度。(4)影响因素上,GMM估计表明品牌价值存在显著循环累积效应,市场规模、经济水平、市场化程度对品牌发展具正向效应。本文聚焦品牌对城市群经济增长的贡献,可为中国品牌发展的经济地理及相关政策制定提供参考。

Taking the top 500 Chinese value brand enterprises as examples,this paper explores quantitatively the spatial and temporal pattern evolution,influencing factors of corporate brands from 3 levels:overall charac-teristics,spatial distribution,and regional spatial differentiation,using spatial unevenness,econometric model-ing,with 19 urban agglomerations as research objects.The study shows that:1)In terms of industry structure,five categories of brands,namely,food and beverage,real estate related,textile and garment,media,and com-munication and electronics,have a stable structure;in terms of quantity,food and beverage has the highest share,real estate related the second,and medicine the least;in terms of value,food and beverage has the highest share,finance the second,and medicine the least.2)In terms of spatial and temporal pattern evolution,from 2004 to 2020,the number and value of enterprise brands in Beijing-Tianjin-Hebei,Guangdong-Hong Kong-Macao,and Yangtze River Delta far exceeded those in other city groups,while Shandong Peninsula and Chengdu-Chongqing performed better,Central and Southern Liaoning,Harbin-Changchun,and West Coast of the Strait were second,and Central Yunnan,Ningxia-along the Huanghe River,and Lanzhou-Xining per-formed poorly overall.The evolution of brand quantity and value confirms the enterprise distribution pattern of economic development in urban clusters,and the uneven spatial differentiation is relatively stable.3)In terms of regional spatial differentiation,the brand value shows a decreasing trend from east to west.The intra-region-al gap is the largest in the east,the inter-regional Gini coefficient is the smallest in the central-northeast and west-northeast,and the inter-regional gap is the largest in the east and west,and the spatial gap mainly comes from the hypervariable density.4)In terms of influencing factors,GMM estimation shows a significant cyclic cumulative effect of brand value,with positive effects of market size,economic level,and marketization on brand development.This paper emphasizes the contribution of brands to urban agglomerations and regional economic growth,which brings a positive effect on the long-term development of Chinese brands and can provide reference for economic geospatial analysis and policy formulation.