基于生态文明视角下的乡村振兴路径研究——以文化创意产业为例

Research on the way of rural revitalization from the perspective of ecological civilisation—take the cultural and creative industry as an example

以生态文明视角为切入点,探讨了文化创意产业在乡村振兴中的作用及基于生态文明视角的乡村振兴路径。在乡村振兴中,文化创意产业作为新兴产业,已经成为现代农业的核心动力,文化创意的融入让农业摆脱了陈旧古板的印象,通过情感诉求,使得农产品及包装变得时尚、生动有趣。以丽江拉市镇为案例,分析了其在文化创意产业发展中取得的成功经验,并提出了基于生态文明视角的乡村振兴路径探讨。研究发现,基于生态文明视角的乡村振兴路径可以有效推动文化创意产业的发展,提高乡村生态环境质量和居民生活水平。但是,研究仍然存在一定的局限性,未来需要更加深入地挖掘文化创意产业在乡村振兴中的作用,提出更加具体和可行的实践路径。

From the perspective of ecological civilisation,the role of cultural and creative industries in rural revitalization and the path to rural revitalization based on the perspective of ecological civilisation were explored.In rural revitalization,the cultural and creative industry,as an emerging industry,has become the core driving force of modern agriculture.The integration of cultural and creative ideas has freed agriculture from outdated stereotypes.Through emotional appeals,agricultural products and packaging have become fashionable,vivid,and interesting.Taking Lashi Town of Lijiang as a case study,its successful experience in the development of cultural and creative industries was analyzed,and a path for rural revitalization was proposed based on the perspective of ecological civilisation.The study found that the path of rural revitalization based on the perspective of ecological civilisation could effectively promote the development of cultural and creative industries,improve the quality of rural ecological environment and the living standards of residents.However,the research still has certain limitations,and future research needs to further explore the role of cultural and creative industries in rural revitalization,and propose more specific and feasible practical paths.