运河文化的魅力:淮安特色文创设计实践研究

Charm of canal culture: research on the practice of Huai'an's characteristiccultural and creative design

深入挖掘了文创设计的实践路径,充分展现运河文化的魅力,凸显文创设计在淮安运河文化发展中的关键作用。采用问卷调查等方式获取一手数据,揭示消费群体特征并挖掘用户需求,结合淮安运河的历史、地域特色及现代审美需求,提出了一系列文创设计概念,不断丰富淮安特色运河文创表达形式,满足消费群体多样化需求。

The practice path of cultural and creative design was deeply explored,the charm of canal culture was fully demonstrated,and the key role of cultural and creative design in the development of Huai'an Canal culture was highlighted.Questionnaire survey and other primary data were used to reveal the characteristics of consumer groups and tap the needs of users.Combined with the history,regional characteristics and modern aesthetic needs of Huaian Canal,a series of cultural and creative design concepts were proposed to continuously enrich the cultural and creative expression forms of Huai'an Canal and meet the diversified needs of consumer groups.