基于知识图谱分析的数字化旅游国内研究进展

Domestic Research Progress of Digital Tourism Based on Knowledge Graph Analysis

移动互联网技术的深入发展所带来的数字化技术革命深刻地影响着每一个人,数字化在文旅产业中的应用对社会经济发展产生了积极的影响。该文以中国知识资源总库(CNKI)中的467篇北大核心、CSSCI、CSCD论文为研究数据,利用可视化分析软件CiteSpace.6.2.R4对数字化旅游的研究现状和热点趋势进行分析,并从期刊发表数量、作者与研究结构、关键词聚类等角度总结数字化旅游的研究现状。结果表明,我国数字化旅游研究领域成果颇为丰富,但目前研究者、研究机构之间的合作仍需持续加强,研究内容主要涉及文旅融合、数字经济、数字鸿沟、创新发展等主题,结合未来的发展在研究反思上将从关注技术应用扩展到社会综合影响,研究模式由单一理论探索扩展到多元学科交叉。

The digital technology revolution brought about by the in-depth development of mobile Internet technology has a profound impact on everyone,and the application of digital technology in the cultural and tourism industry has a positive impact on social and economic development.In the present study,467 Peking University core journals,CSSCI and CSCD papers in China Knowledge Resources Database(CNKI)are used as research data,and visualization analysis software CiteSpace.6.2.R4 is used to analyze the research status and hot trends of digital tourism.The research status of digital tourism is summarized from the perspectives of the number of journals published,authors and research structure,keyword clustering and so on.The result shows that there are abundant achievements in the field of digital tourism research in China,but the cooperation between researchers and research institutions is still not close enough.The research content mainly involves the themes of cultural and tourism integration,digital economy,digital divide,innovative development,etc.,but there is still extensive research potential.Combined with the future development,the research theme will be expanded from focusing on technology application to social comprehensive impact,and the research model will be expanded from single theoretical exploration to multi-disciplinary intercrossing.