安徽地区民间文学的创造性转化和创新性发展

The Creative Transformation and Innovative Development of Anhui Folk Literature

安徽地区民间文学资源丰富,但通过分析安徽地区民间文学现代化传播的足迹与进程,发现其存在传承类型单一、非遗文本转化不足和影像呈现过时等问题。从脱域化发展、跨媒介叙事、再现与表现三个方面探究安徽地区民间文学创造性传播新路径,并从价值再造角度提出“非遗+文旅”“非遗+文创”“非遗+文娱”激活民间文学潜能的新对策,以期为安徽地区乃至中国非遗转化提供参考。

Anhui region has abundant folk literature resources,however,it is found that there are problems such as single inheritance types,insufficient transformation of intangible cultural heritage texts,and outdated image presentation by analyzing the footprint and process of modern dissemination of folk literature in Anhui region.This study explores the new path of creative dissemination of folk literature in Anhui region from three aspects:detached development,cross-media narrative,reproduction and expression.A new strategy to activate the potential of folk literature from the perspective of value reconstruction is proposed,including“intangible cultural heritage+cultural tourism”,“intangible cultural heritage+cultural creativity”,and“intangible cultural heritage+entertainment”,to provide references for the transformation of intangible cultural heritage in Anhui region and even in China.