建设高质量民俗特色小镇推动中华优秀传统文化“两创”

Promotion of Creational Transformation and Innovative Development of Traditional Chinese Culture through the Construction of High-quality Specialized Folk Custom Towns

民俗特色小镇建设是推动中华优秀传统文化创造性转化、创新性发展的现实路径之一。当下民俗特色小镇建设中还存在一些问题:与居民日常生活脱节,民俗文化特色缺少赖以存在的活水源头;民俗特色小镇文化内涵挖掘不充分,民俗文化品牌意识有待提高;文化协同发展能力欠缺,文化赋能特色小镇发展效能不足。因而需要充分挖掘民俗文化内涵,打造特色小镇独有的民俗文化名片,做好民俗特色小镇建设战略规划,促进民俗文化与特色小镇深度融合,以实现民俗特色小镇发展与民俗文化创造性转化、创新性发展双赢。

One practical way to promote the creational transformation and innovative development of traditional Chinese culture is the Construction of high-quality specialized folk custom towns.There are still some problems in the process,such as the disconnection with the resident’s daily life,the lack of live sources of specialized folk custom features,the insufficient excavation of connotation of the cultures of folk custom towns,the improvement of sense of brand,and the developmental inefficiency of culture-empowered folk custom towns.The mutual benefits between the development of specialized folk custom towns and the creational transformation and innovative development of folk cultures by the means of the excavation of the connotation of folk custom cultures,the construction of the unique name card of specialized folk custom towns,the strategic plan of the construction of the specialized folk custom towns,and the achievement of deep integration of folk cultures with the specialized folk custom towns.