社会表演视域下的锦旗:景观的媒介化和评价的景观化

The Silk Banner in the Context of Social Performance:the Mediating of Landscape and the Landscaping of Evaluation

锦旗是一种常见的社会景观,不过,同时也是一种社会表演。在不同的历史语境下,锦旗表演的主体、动机和效能发生着不同的变化,不但呈现为一个从“表演的规训和规训的社会表演”到“表演的民意和民意的社会表演”继而到“表演的抗争和抗争的社会表演”的过程,也呈现为一个社会评价的话语权不断下移、变异与重构的过程,还呈现出锦旗作为一种“景观”在现代大众媒介诞生之前如何被构建为一个初级公共媒介的过程和一个初级公共媒介在移动终端和短视频时代何以参与“景观社会”的构建并重新成为一种新的社会景观的过程。

The silk banner serves as both a common social landscape and a mode of social performance.Its subjects,motivations,and effectiveness vary across different historical contexts.The evolution of silk banner performances can be observed as a transition from"performances as a means of discipline and disciplined social performances"to"performances as expressions of public opinion and the social performance of public opinion",and finally to"performances as acts of resistance and the social performance of resistance",Furthermore,it reflects a process of continuous down shifting,mutating,and reconstructing the discourse power associated with social evaluation.Moreover,there is a significant historical process wherein the silk banner,before the advent of modern mass media,was constructed as a primary public medium.It participated in the formation of what can be termed as a"landscape society',ultimately evolving into a new form of social landscape.