数字经济驱动体育旅游产业升级的动力机制与实现路径研究

Digital Economy Driving the Upgrading of Sports Tourism Industry:Driving Mechanism and Implementation Pathways

本文运用文献资料法、逻辑分析法等研究方法,结合推拉理论,探究数字经济驱动体育旅游产业升级的动力机制与实现路径。研究认为,当前数字经济驱动体育旅游产业升级主要存在三重维度的作用力。(1)推力:企业竞争压力、数字技术进步、更新盈利结构、提高生产效率;(2)拉力:产业融合发展、消费需求升级、市场形态重塑、带动其他行业;(3)阻力:相关政策缺位、产品服务单薄、资金成本不足、专业人才紧缺。由此,本文提出实现路径:优化政策供给体系,完善行业相关标准;实施创新驱动发展战略,着力打造示范样板;强化企业认知引领,拓宽投资融资渠道;深化服务精准供给,迎合双重消费需求;变革人才培养模式,多元主体协同管控。

This study utilizes research methods such as literature review and logical analysis,combined with the push-pull theory,to explore the driving mechanisms and implementation pathways of digital economy in upgrading the sports tourism industry.The study finds that there are three dimensions of forces driving the upgrade of the sports tourism industry through the digital economy.(1)Push forces:competition pressure from enterprises,advancements in digital technology,restructuring of profit models,and improved production efficiency.(2)Pull forces:integration of industries,upgraded consumer demands,reshaping of market forms,and spillover effects on other sectors.(3)Resistance forces:inadequate policies,limited product and service offerings,insufficient funding,and shortage of skilled professionals.Based on these findings,this study proposes optimization of the policy supply system and improvement of industry-related standards;implementation of an innovation-driven strategy and the creation of demonstration models;strengthening of enterprise awareness and expanding investment and financing channels;deepening precision supply of services to meet dual consumer demands;and transforming talent development models and enhancing collaborative governance among multiple stakeholders as implementation pathways.