我国马拉松赛事发展的现实环境与发展战略研究

The Realistic Environment and Development Strategies of Marathon Events in China

本文采用文献资料法、逻辑分析法等研究方法,对我国马拉松赛事历程进行概述,在此基础上建立了中国马拉松赛事的SWOT-PEST分析模型,并从政治、经济、社会、技术等4个层面对我国马拉松赛事的发展战略进行分析,提出了我国马拉松赛事的优化发展策略:明确定位,完善赛事组织结构;促进融合,培养赛事市场主体环境;打造文化,引导社会健身群体参与;赋予科技,发展智能化服务赛事。

This study provides an overview of the development of marathon events in China using research methods such as literature review and logical analysis.Based on this,a SWOT-PEST analysis model is established for Chinese marathon events,and the development strategies of marathon events in China is analyzed from four aspects:political,economic,social,and technological.Additionally,optimization strategies for the development of marathon events in China are proposed,including:clear positioning and improvement of event organizational structure,promotion of integration and cultivation of the event market environment,creation of a cultural atmosphere to encourage participation of the general public in fitness activities,and the integration of technology to develop intelligent and service-oriented marathon events.