基于米姆的二创短视频传播特征与隐忧———以《甄嬛传》的改编传播为考察中心

The Communication Characteristics and Hidden Worries of Second Creation of Short Videos Based on Meme——Centered on the Adaptation and Dissemination of"Empresses in the Palace"

“米姆”是一种可被模仿的、较小的传播单位,这种易被模仿的且具有较强传染性的传播单位在基于经典影视作品的二创领域影响重大。就传播形式而言,经典影视作品的二创短视频改编主要包括图文混搭米姆、视频米姆、文字创作米姆。经典影视作品二创短视频的传播具有传染性、无序性特征,其火爆的原因除了影视剧本身的影响力之外,也受平台与技术、创作权转移、青年群体需求的影响。但二创短视频在传播中也存在侵权、不良引导等问题,需要国家、平台、创作主体引起重视并协同规制。

"Meme"is a small and replicable transmission unit,which is easy to imitate and has strong infectivity.The dissemination unit has a significant influence in the field of secondary creation based on classic film and television works.In terms of dissemination forms,the adaptation of classic film and television works into short videos mainly includes the mixing of images and text,video,and text creation.The dissemination of classic film and television works in short videos has infectious and disorderly characteristics.The reason for its popularity is not only due to the influence of film and television dramas themselves,but also influenced by platforms and technology,transfer of creative rights,and the needs of young people.However,there are also issues of infringement and negative guidance in the dissemination of second generation short videos,which require attention and collaborative regulation from the state,platforms,and creative entities.